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Fisher, D. & Burton, S. (2002). Antecedents of private label attitude and national brand promotion attitude: similarities and differences. Journal of Retailing, 78, 91-99. Gázquez, J. C. & Sánchez, M. (2009). Factors influencing olive oil brand choice in Spain: an empirical análisis using scanner data. Agribusiness, 25(1), 36-55. , Campo, K. & Goossens, T. (2003). The impact of store flyers on store traffic and store sales: a geo-marketing approach. Journal of Retailing, 79(1), 1-16. , Goldberg, J.

Fernández, Z. (2008). First come, first served: how market and non-market actions influence pioneer market share. 005. Vaidyanathan, R. & Aggarwal, P. (2000). Strategic brand alliances: implications of ingredient branding for national and private labels. Journal of Product & Brand Management, 9(4), 214-228. , De Schamphelaere, J. & Wets, G. (2004). Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market. Expert Systems with Applications, 27, 53-62. , de Cicco, A.

Harmonsdworth: Penguin. Beardsworth, A. & Keil, T. (1997). Sociology on the menu: an invitation to the study of food and society. London: Routledge. 28 Juan Carlos Gázquez-Abad, Francisco J. Martínez-López et al. , Grunert, K. & Sorensen, E. (1996). Means-end chain for low involvement food products- a study of Danish consumers‘ cognitions regarding different applications of vegetable oil. Aarhus: Aarhus School of Business. , Krueckeberg, H. & Martin, W. (1981). Consumer perceptions of national, private and generic brands.

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